Women's Initiative Network
Women's Initiative Network
There are so many ways to be a woman- and WIN is dedicated to supporting all the things that make women at imre unique.
Our mission is to champion that uniqueness by creating an environment that supports their professional and personal growth, fights stereotypes that hold them back, creates a safe space for conversation, and fosters experiences in which they can celebrate each other’s WINs, both in and out of the workplace.
Role: Lead Designer, Art Direction
Ask: Create a Logo and brand identity for the Women’s Initiative Network (WIN) BRG. Powerpoint Design template based on our core values and mission statement.
Experience: As lead creative within the WIN BRG, and with the help of an amazing junior designer, we were given complete creative freedom to create this logo and brand style guide. Our goal was to stay away from the gender binary and stray from the typical feminine stereotypes. Most of all, we wanted to create something all women will identify with- no matter their sexual identity. I am so proud of the work and collaboration with the amazing women in this group.
Process
Hispanic Heritage Month
Role: Lead Designer, Art Directer
Ask: Partner with the BIPOC and WIN BRGs for Hispanic Heritage Month. A few Latinx employees got together to choose some women to highlight on our company’s social accounts. Utilized WINs (Women’s Initiative Network) branding guidelines for this series.
