NASCAR + BREZTRI

Role: Design Lead, Audio & Video Editor

Ask: Social campaign with a partnership with Austin Dillion and NASCAR. Urging NASCAR fans who are also COPD patients to try BREZTRI. Digital and Print campaign platforms.

Audience: Nascar fans that have COPD.

What is BREZTRI: BREZTRI is a prescription medicine used long-term to treat chronic obstructive pulmonary disease (COPD).

Why Nascar? About 30% Of COPD patients are NASCAR fans.

Experience: While prepping for our Las Vegas NASCAR shoot with Austin Dillion I was involved with all pre-production, which included conceptual and visual planning with the art and video production team. My role was to lead the 2022 and 2023 NASCAR conceptual planning, creating social templates, collaborating with RCR, and designing the style guide for our campaign. During Post-production, I worked closely with the Video production crew to storyboard and animate all social posts from the footage we captured on set.

Role: Art Direction, Storyboard Designer

Programs: After Effects, Illustrator, XD

Pit Crew Of One*

Our first campaign video for 2023 collab with Nascar Driver Austin Dillion.

See how working alone, either in the pits or managing your COPD, makes things more difficult.

* Silver Award for the PM360 Pharma Awards in the video category.

Storyboard

TikTok

Role: Art Direction, Video Editor

Programs: After Effects, Premiere Pro, Tiktok

Experience: Our Brand strategy was to continue making unaware fans aware of the brand, but also build a connection between NASCAR and the challenge of COPD. The creative team’s approach was to inject a handheld, authentic style wherever possible into the ads and play on popular trends to help our content fit within the platform.

I was lucky enough to lead the creative team from conceptualization to development. I researched popular tiktok trends and our audience.

Role: Lead Designer, Video editor, and Animator

Programs: After Effects, Illustrator, XD

All-Star Race Hype Promo

The first BREZTRI-sponsored race of 2023 at North Wilkesboro Speedway in North Carolina! This is a Race Hype animated social post that encourages fans to tune in to see Austin Dillion in the BREZTRI-sponsored car. Our new 2023 campaign has evolved into pop/art and comic book style.

Role: Lead Designer, Video editor, and Animator

Programs: After Effects, Illustrator, XD

Daytona Race Hype

Last year, Austin Dillon Won the Daytona 500, and this year we are BACK with the final BREZTRI-sponsored race of the season at Daytona Raceway! This post capitalizes on the interest leading up to the race and encourages fans to tune in.

Role: Art Direction, Illustrator

Platform: Instagram, FB, Twitter

Car Wrap Reveal

NASCAR fans first look at the 2022 No.3 Car paint scheme. Hyping people up for the first Race located in LAS VEGAS! This first group of Las Vegas content is intended to look more “extra” and BOLD. We use glitch effects and bright illustrations to get that Las vegas ✨flair✨.

Role: Video Editor, Animator

Programs: Adobe Premiere & After Effects

Campaign sizzle

Our creative team presented our case study for our NASCAR 2022 creative campaign. We went in-depth on how we collaborated across teams and how well our content performed for the race season. For this case study, I created a sizzle to show off all the amazing work our team did. Going through style guide, social content, and more.